Tomorrow is Green Wednesday, the cannabis world's answer to Black Friday. If you've never heard of it, you're not alone. This relatively new shopping holiday has quietly become one of the biggest sales days of the year for dispensaries across the country. And with Thanksgiving falling on November 27th this year, Green Wednesday 2025 is shaping up to be massive.
Think of Green Wednesday as the day when cannabis enthusiasts stock up for the long holiday weekend ahead. Dispensaries roll out their biggest discounts of the year (well, second biggest after 4/20), and customers line up for deals that can save them serious cash on flower, edibles, concentrates, and more.
But what exactly is Green Wednesday, and how did it become such a big deal? Let's break it down.
The Story Behind Green Wednesday
Green Wednesday didn't start as some corporate marketing scheme. It actually grew organically from customer behavior that cannabis businesses noticed in the mid-2010s. A California-based delivery service was among the first to spot the pattern: their sales would absolutely spike on the Wednesday before Thanksgiving, year after year.
Why Wednesday? Simple logistics. Most cannabis dispensaries close on Thanksgiving Day, and many stay closed through the weekend. Medical patients and recreational users alike realized they needed to stock up beforehand to avoid running dry during the holiday break. Plus, let's be honest: spending time with extended family can be… stressful. Some folks prefer a little cannabis to help them relax rather than hitting the wine bottle.
As more states legalized cannabis and the industry matured, dispensaries caught onto this natural buying surge and started planning for it. They began calling it "Green Wednesday": a play on the green color of cannabis and the Wednesday timing. The name stuck, and what started as an organic shopping pattern became an official cannabis holiday.
By 2024, industry data showed Green Wednesday generating 46% more orders and 53% higher revenue compared to regular Wednesdays. That makes it the second-biggest sales day in cannabis retail, right behind 4/20.
What Kind of Deals Can You Expect?
Green Wednesday deals rival Black Friday in their scope and savings. We're talking about discounts that can range from 20% to 50% off regular prices, with some dispensaries offering even steeper cuts on select items.
Here's what typically goes on sale:
Flower Power: Bulk flower deals are huge on Green Wednesday. Many dispensaries offer ounce specials, mix-and-match deals, or steep discounts on premium strains. If you've been eyeing that top-shelf organic flower but balking at the price, this is your day.
Edibles Bonanza: Stock up on gummies, chocolates, and beverages. Many places run buy-two-get-one deals or percentage discounts across entire edible lines.
Concentrate Savings: Dabs, live resin, and rosin often see significant price drops. Some dispensaries bundle concentrate deals with vape batteries or dab tools.
Pre-Roll Packages: Convenient pre-rolls get bundled into money-saving multipacks, perfect for sharing during holiday gatherings.
Vape Cartridge Deals: Distillate and live resin cartridges frequently go on sale, sometimes with free battery promotions for new customers.
How to Prep for Maximum Savings
Green Wednesday success requires a little planning. Here's how to make the most of it:
Do Your Homework Early: Start checking dispensary websites and social media pages a week before. Many places announce their Green Wednesday deals in advance, and some even start early bird sales on Monday or Tuesday.
Make a List: Know what you want before you go. With crowds and limited-time deals, you don't want to spend time browsing. Check your stash and plan what you'll need for the holiday weekend and beyond.
Set a Budget: Those big discounts can make it tempting to overspend. Decide how much you want to invest upfront and stick to it.
Consider Bulk Buying: If storage isn't an issue, Green Wednesday is perfect for buying larger quantities at lower per-unit costs. Just make sure you know how to store your cannabis properly to maintain freshness.
Check Multiple Dispensaries: Different shops focus their deals on different product categories. One might have amazing flower specials while another focuses on edibles.
Plan Your Route: Popular dispensaries can get busy. Map out your stops efficiently and consider calling ahead to check wait times.
The Groth Industries Green Wednesday Experience
At Groth Industries, we approach Green Wednesday differently than many dispensaries. Instead of just slashing prices on whatever we need to move, we focus on giving our community access to the premium, organic products they really want at prices that make sense.
Our Green Wednesday philosophy centers around education and value. Our expert budtenders don't just push products: they help you understand what you're buying and how to get the most from your purchase. Whether you're a cannabis newcomer or a seasoned enthusiast, we take the time to match you with products that fit your needs and budget.
We prioritize organic, locally-sourced cannabis whenever possible, and our Green Wednesday deals reflect that commitment. You'll find discounts on small-batch, craft flower that you won't see at larger chains. We also bundle products thoughtfully: pairing complementary items that actually enhance your experience rather than just increasing your bill.
Green Wednesday Tips for New Cannabis Users
If you're new to cannabis, Green Wednesday can feel overwhelming. Here's how to navigate it successfully:
Start Small: Don't get swept up in bulk deals if you're still figuring out what you like. It's better to try several different products in smaller quantities than to buy a large amount of something that might not work for you.
Ask Questions: Take advantage of the knowledgeable budtenders. Most dispensaries staff up for Green Wednesday, so you shouldn't have to wait long to speak with someone who can guide your choices.
Focus on Versatility: If you're building your first cannabis collection, prioritize versatile products. A good vape pen, some low-dose edibles, and a small amount of quality flower give you multiple consumption options to experiment with.
Consider Microdosing Products: Many dispensaries feature microdose edibles and beverages in their Green Wednesday promotions. These are perfect for beginners who want to ease into cannabis gradually.
Don't Ignore CBD: Green Wednesday often includes deals on CBD-dominant products, which offer therapeutic benefits without the psychoactive effects. These can be great for stress relief during family gatherings.
Making Green Wednesday Work for Your Budget
Cannabis can be expensive, but Green Wednesday helps level the playing field. Here's how to maximize your purchasing power:
Calculate Cost Per Unit: Don't just look at the discount percentage. Calculate the actual cost per gram, per dose, or per unit to compare deals across different products and dispensaries.
Consider Future Needs: If you're a regular cannabis user, buying a month's supply during Green Wednesday can save money long-term, even if it requires a larger upfront investment.
Mix and Match: Many dispensaries offer mix-and-match deals where you can combine different products to reach a discount threshold. This lets you try variety while still saving money.
Check for Stackable Deals: Some places allow you to combine Green Wednesday discounts with loyalty points or first-time customer deals. Ask at checkout if any additional discounts apply.
Beyond the Deals: What Green Wednesday Means
Green Wednesday represents something bigger than just sales and discounts. It shows how the cannabis industry has matured and found its place in American culture. What started as customers naturally stocking up before a holiday weekend has evolved into a recognized shopping event that brings communities together.
For many cannabis users, Green Wednesday has become a tradition: a chance to prepare for holiday relaxation, connect with their local dispensary community, and discover new products they might not otherwise try. It's also an opportunity for people curious about cannabis to explore in a less intimidating environment, often with better prices and more attentive service.
The timing makes sense too. As we head into the holiday season: a time that can be stressful for many people: cannabis offers an alternative to alcohol for relaxation and social anxiety relief. Green Wednesday gives people a chance to prepare for whatever the holidays might bring.
Planning Your Green Wednesday Visit
This year's Green Wednesday falls on November 26th, and dispensaries across the country are gearing up for one of their busiest days. At Groth Industries, we're preparing special deals on our most popular organic strains, craft edibles, and premium concentrates.
Whether you're a longtime cannabis enthusiast looking to stock up or someone curious about exploring cannabis products, Green Wednesday offers an ideal opportunity to discover quality options at accessible prices. The key is planning ahead, knowing what you want, and working with knowledgeable budtenders who can guide your decisions.
Are you ready to experience cannabis's biggest shopping day of the year?